Nike Golf has designed a new golf ball that provides explosive distance and powerful precision, and it has a name that is symbolic of its performance. The new Nike CRUSH ball is designed for golfers who are motivated by out driving everyone in their foursome and then owning their bragging rights. Aiding golfers to "crush" the ball, the Nike CRUSH combines a softer compression core, optimized cover design and new DMC CoatingAcirc;reg; to reduce unwanted side-spin and maximize ball velocity for straighter, longer distance. The larger and softer, high energy core provides high velocity and delivers unrivaled feel. The Directional Micro-Composite Coating or DMC CoatingAcirc;reg; is the first of its kind; a smart coating that is designed to lower spin for driver shots that would normally slice or hook.

• Core: Softened, high-energy core provides high velocity, reduces excess spin, and delivers unrivaled feel
• Cover: Newly designed thin, ionomer cover enhances feel and playability
• Aerodynamics: 312-dimple design optimizes lift for longer carry and consistent ball flight
• Designed to deliver explosively longer, straighter performance for a wide range of swing speeds. Crush combines a lower compression core and optimized cover design to reduce unwanted side-spin and maximize ball velocity for longer, straighter distance.
• Ball Flight The CRUSH has a medium to high ball flight, and the ball did not balloon or fall out of the sky at the end of its flight. Most importantly the ball flight was consistent in height and trajectory from shot to shot.